Easy Website Analytics for Design-Build Contractors and Remodelers

Website Analytics for Design Build Firms

Website Analytics for Design Build Firms

Quill Engage emails your website's data so that you know what pages are popular allowing you to build on your successes. 

If your design-build firm regularly blogs and uses content marketing to attract better clients, you know that digging into Google Analytics can be a burden. But, within Google Analytics there is data you can track in order to understand the effectiveness of your marketing strategy. This SEO data can help you to understand who is visiting your website and what content they are engaging with. Tracking and managing metrics like these can allow you to continuously tweak and refine your marketing approach in an informed way.

One common problem many design-build firms face is that while you are an expert in what you do, you may not have the time, expertise or inclination to analyze website data. The amount and depth of information available can be overwhelming. Until recently, you not only needed to understand which data points are important, you had to manually track, analyze and manage all of this information. 

Most data analytics tools require time and expertise to navigate, analyze and interpret data points. Today, an application called Quill Engage is here to make analyzing all of this data easy and intuitive. It is the perfect compliment to your Squarespace website.

What Is Quill Engage and How Does It Work?

Quill Engage is an application that incorporates Google Analytics data and is powered by Narrative Science's advanced natural language generation platform. The app works by extracting valuable data from Analytics and then creating an insightful narrative report about your website in plain-English. The report highlights the most important and interesting insights about your website's performance.

Engage delivers reports directly to your inbox weekly and monthly. It can also be set up to deliver customized reports directly to your clients inbox every Monday morning. Reports can be customized with branding elements from your company, agency or client to further personalize them. They can also be exported to programs like Google Docs in order to further refine and customize or add to other reports.

Weekly reports give you an overview including week-to-week changes and year-over-year analysis. These reports provide in-depth analysis of your website's key performance metrics including traffic, sources, goals and conversions, AdWords, individual page performance, audience segments and referrals. Reports also include some segmentation data based on location and mobile engagement.

Benefits Quill Engage Brings To Your Design-Build Firm

Quill Engage is a “freemium” application. The free option gives you extensive information on a single website, delivered to a single email address. Monthly subscriptions start at $19.99 per month and add additional website reports, contacts and provide increased functionality. Every level of Quill Engage offers tremendous benefits including:

Realize the Full Potential Of Your Web Data

Quill reports are easy to read, written in plain English and offer in-depth information about your website's metrics. It uses Google Analytics data to create reports and highlights the data that is most relevant to your business.

Increased Productivity

Engage reports mean no more staff time spent crunching data and preparing analysis reports. That means your employees can focus on core business objectives like bringing in new clients.

Make More Informed Marketing Decisions

Quill Engage reports provide you with the information you need to make informed decisions about your website, content and marketing. You'll understand your key metrics in-depth like session and page views, bounce rate, referral traffic, events, eCommerce, AdWords performance and more.

If you goal is to grow online lead-generation and grow new business for your design-build firm, Quill Engage will save you time and analyze your website data so you can improve your site's performance. Quill's free option is fully functional, and offers in-depth analysis and excellent reporting. Monthly subscriptions are reasonably priced and offer increased reporting, more email addresses, and advanced features. Quill Engage is a great tool that will improve your inbound marketing efforts, save you time, and allow you to maximize the effectiveness of your design-build firm's online marketing!


About Michael Conway

I'm the owner and strategist at Means-of-Production. My firm builds Squarespace websites, Houzz profiles, and content marketing and advertising solutions for architects, interior designers, design-build contractors and landscape design firms. Our all-in-one marketing tactics attract the right clients with exceptional architectural photography and brand messaging that sets you apart from the competition.