Residential Construction and Remodeler Websites | Squarespace Review
Why Build A Squarespace Website?
It’s the right Website Builder for residential remodelers and design-build firms.
If your residential construction firm is struggling with WordPress, or you've been hesitant to create a new website due to the coding and cost involved, you should take a look at Squarespace. Squarespace is an elegantly designed and intuitive website builder that has fewer malware issues and better features than their competitors. It offers full-service website creation tools and site hosting. It's easy to use to create, build, maintain and host a professional looking, fully functional website.
What follows is a Squarespace review to help you understand how you can use it to create a professional, engaging, beautifully designed website for your residential construction company.
The Squarespace, Website Builder
Put simply, Squarespace is an online website creation application and hosting platform for blogs, portfolio sites, and online stores. Launched by Anthony Caselen in his dorm room back in 2004, Squarespace has grown into a powerhouse with offices in New York, Portland, and Dublin. Despite it's humble beginnings, it's a leader in the CMS and web building industries.
Universally acclaimed for it's highly flexible, style-oriented drag and drop interface, Squarespace has brought intuitive, affordable, high-design website building to millions of small businesses.
Squarespace Design Features
Squarespace is polished and elegant in every detail. It has an impressive feature set that is easy to learn and use. Content, cover pages, photo galleries, landing pages, blogs, and forms are all easily created and incorporated into your website design. Using a drag and drop design interface, it's easy to import pictures and create text. Templates offer users proven pre-designed forms that can be customized to fit the exact needs of your business. Let's look at some of the functionality Squarespace offers.
Content Blocks – Content blocks are used to create pages and footers. Squarespace offers a variety of pre-designed content blocks to fit any need. Blocks are searchable, polished and fully functional.
Image Tools – Squarespace understands that images are important, especially for businesses in the home industries like residential construction. Photography galleries need to crop photos in order to fit in display grids uniformly. Most sites do this task automatically, and the results can often be unsatisfactory. Squarespace allows you to pick a focal point in your image, allowing you to get the exact image you want.
Blog Pages – Squarespace offers one of the best blogs among the website builders. They have included many in-demand features like tagging, categories, drafts, comments and more. The post editor is particularly elegant. You do have a blog, don't you?
Form Builder – With 19 different form field options and seamless integration with Google Docs and MailChimp, organizing and automating your lead nurturing efforts is easy and effective.
IOS and Android Apps – A suite of apps give you the ability to manage your website from anywhere, anytime on any IOS or Android device. The apps include:
Blog – allows you to compose and manage your blog
Metrics – gives you instant real-time access to your site analytics
Portfolio – the perfect app for managing photos and galleries on the fly
Each app is intuitive, easy to use and beautifully designed.
This is just an overview of the features Squarespace offers. A built-in audio player and podcast builder lets you submit and publish podcasts to Itunes. Everything you need to build authority, improve your SEO efforts and drive traffic is built right into the platform. This means a Squarespace website is the perfect hub for your residential construction firm's inbound marketing efforts.
With an extensive feature set, a wide selection of templates, drag and drop functionality, blogging and podcast capabilities, extensive form creation options and seamless integration with Goggle Docs and MailChimp, Squarespace can help you to build your business online with one simple, easy to learn, affordable platform.
About Michael Conway
I'm the owner and strategist at Means-of-Production. My firm builds Squarespace websites, Houzz profiles, and content marketing and advertising solutions for architects, interior designers, design-build contractors and landscape design firms. Our all-in-one marketing tactics attract the right clients with exceptional architectural photography and brand messaging that sets you apart from the competition.