Want mad marketing results with lower cost & less effort? Here's How!
Inbound Content Marketing Is More Efficient Then Advertising Alone
Content marketing is the effective use of consistent messaging and client coveted content on multiple online and traditional delivery channels. Depending on your goals, this may include content marketing, traditional advertising, and public relations. Successful marketing is based on effective frequency. Think of it as the number of times someone sees promotional content they're interested in before they're willing to make a purchase. What differentiates content marketing from other forms of marketing is educational value. It starts with campaigns built around answering your ideal buyers questions about your services. Pull clients into your circle of influence through relevant content that educates while describing services that highlight your value and differentiate you from your competitors. This approach, when tied to email marketing automation, positions you as an expert and keeps your firm top-of-mind with prospects. Using a targeted multi-channel approach reinforces your value by getting your message in front of the right audience repeatedly.
We build marketing campaigns that employ the following to ensure you are reaching your target prospect,
Online Marketing - Including, Website Design, Blogging, Search Engine Optimization, Landing Pages, Email Marketing Automation and more
Social Media - Including, Houzz, LinkedIn, Twitter, Facebook, Pinterest, BeHance and more
Traditional Marketing - Including, Direct Mail, Brochures, Sales Collateral, Portfolios, Event Marketing
Advertising - Including, Print Advertisements, Broadcast Advertisements, Sponsorships, Houzz, Facebook, and Google AdWords
Unlike many of our competitors, we think marketing is wasteful and expensive when you repeatedly throw something at the wall to see if it sticks. The key is to plan an approach, track data, analyze results and improve those results through design and messaging changes. Changes in buyer behavior, brought on by mobile devices, social media, and search engines means the traditional sales funnel no longer exists. Think of the last time you purchased an expensive item? The average person interacts with a brand in excess of 30 times on a variety of devices before deciding to buy. (They also interact with your competitors as frequently) Setting up tracking and using key purchasing indicators will show whether your marketing is moving prospects towards a sale or not. Understanding and using micro-conversions - small steps lead towards a sale - is the goal. No matter what your advertising salesperson says, untracked ad's on a single channel is an expensive stroke of your ego, not brand awareness.
What's In a Content Marketing Plan?
Every company has specific marketing needs. We craft marketing strategies based upon sales targets, marketing/advertising budgets, internal labor resources, and existing marketing infrastructure. To do this effectively, we really need to talk. The devil is in the details after all. That said, the best built environment marketing plans have a few things in common.
A search engine optimized website that has a high-quality portfolio that is updated frequently
A constant stream of blog articles that are written to help clients, not just show off your capabilities
Automated social media posting of blog articles, new projects and services webpages
A Houzz profile and project pages that have full length keyword-rich descriptions for each image
Automated blog RSS to email marketing campaigns that share your blog articles and help your firm stay top-of-mind
Lead magnets like educational guides and white papers and landing pages that convert visitors to leads
Marketing automation email campaigns that educates prospects and entices them to hire your firm
Know Where You Are Before You Start A Journey
The first step towards increased leads, better clients and more free time is a website review and marketing discussion. The website review is sent to you on a video making it easier to understand. I will review your website for search engine optimization, lead capture, user experience, design, and blog content and compare it against your competitors. Along with the video you will be sent report on the problems we found with your sites SEO and how it compares to your competitors. The report will contain the following,
An analysis of your brand identity, website and visual content such as photography because these items weigh heavily on the opinions prospective clients have of your firm
A review of online marketing initiatives including search engine optimization, social media, mobile, blogging, lead generation and email based marketing automation
An inspection of your Houzz profile to ensure it meets the standards necessary to generate organic leads.
Compiling the report takes approximately a week. Once the report is completed, we will send you the video and schedule a meeting to review the results. If you like what you see, the next step is a proposal to design and implement a strategy that helps you hit your goals. Click here to get your video and reports or view my calendar and schedule a call to discuss your business goals and how we can accomplish them.