Copywriting - Knowing how to write doesn't mean you should write marketing copy.

I don’t know the rules of grammar. If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language.
— David Ogilvy

Many companies don’t have the staff, brand messaging experience or search engine optimization knowledge it takes to make written content work towards business goals. That’s where we come in. 

However you market your company, it's more important than ever that skilled writing is at the heart of your efforts. Prospects will research your company on the web and the best way for your company to be found online is to write and publish content. 

Our lead content writer is a former Associated Press journalist with a masters degree in writing and 10 years of experience. She is proficient at blogging, marketing copy, press releases, e-newsletters and website copy. Just as important, she understands "on page" search engine optimization to ensure you get the best possible pagerank when your content winds up online. A better rank on a search engine results page equals a greater numbers of website visitors, more visitors, more leads, more leads results in better clients.

We can objectively cover a breaking news story, write in the voice of your brand, put together a press release that will catch an editor’s eye and write web copy aimed directly at the customers you want to attract. Isn't your time is better spent running your business? 


BLOGGING

An average company will see a 45% growth in website traffic when increasing total blog articles from 11-20 to 21-50 articles. B2C companies see a 59% increase in traffic after growing total blog articles from 100 to 200 total. - Hubspot
— Hubspot

Blogging is the single best way companies can generate new clients. Done well, it's a mix of creative writing, marketing, and search engine optimization, Despite the value blogging provides and the huge possible returns, blogs frequently get put on the back burner. The day to day of operating a business leaves little time to create market and write SEO rich blog pages. Click here to learn more about our blog writing service.


The Internet destroyed most of the barriers to publication. The cost of being a publisher dropped to almost zero with two interesting immediate results: anybody can publish, and more importantly, you can publish whatever you want.
— Dick Costolo, Former CEO of Twitter

Marketing and Advertising Copy

 When it comes to writing in for marketing and advertising, tone and messaging might just be more important than proper spelling and grammar. Our writers have worked with a number of marketing firms and advertising agencies, writing ad copy, email marketing, press releases, report summaries, special publications and other copy. They understand that different projects require different writing styles and they are able to cater their writing to fit the client’s needs. Click here to view the marketing and advertising work we've done for Skillings & Sons, Inc.


Press Releases

Next to doing the right thing, the most important thing is to let people know you are doing the right thing.
— John D Rockefeller, Founder of Standard Oil

Having a former reporter write your press releases is like having Curt Schilling pitch for your company softball team. We've written press releases for dozens of companies and we understand how to get an editor’s attention. Have a journalist write your next release, or edit your releases before you send them out to maximize their impact. Click here to learn about our press release writing services.


Website Copywriting

Redesigning a website is about more than a refreshed look with a few more photographs. Writing website copy should balance your brand voice, on page and off page search engine optimization and most importantly, it should clearly state the topic.  We use an iterative process of writing and editing that ensures your website's copy is cohesive, well-written, contains the appropriate tone and promotes the mission of your firm. We are so committed to our approach to website copywriting that we include it as part of every website we design. Click here to see our website design portfolio.