Using Squarespace To Build Portfolio Based Construction Website

 It's Easy To Build a Website Portfolio That Attracts Clients On The Squarespace CMS

It's Easy To Build a Website Portfolio That Attracts Clients On The Squarespace CMS

If you're like many construction companies, you probably made the transition to marketing your business online several years ago. Your website was useful when you first published it but is it current? Today, can you compete with the highly designed professional websites of your competitors? 

Your website needs to represent precisely who you are, what you do, and work to develop your brand identity. Your site should feature a photography gallery of your past work, along with testimonials from previous customers and a blog to drive traffic and improve your search results to help you get found. 

While you're probably a talented contractor with years of experience that gets the job done, you're most likely not a web designer. Hiring an outside designer can be expensive and can take weeks, even months to get you up online with your new website design. Enter Squarespace!

What is The Squarespace Website Builder?

Squarespace is an online content management platform consisting of a website building tool, a blogging platform and a hosting service. Because they offer template based “drag and drop” website design, there's no need to learn code to produce professional results. It's easy to use, built-in intuitive platform allows you to create a visually stunning portfolio website including photography, text and design in a couple of days, not a couple of months! 

Squarespace templates are all mobile access ready and offer easy navigability and built in SEO functions to help your site get found online. 

Select A Template, Create An Image or Video Gallery

Squarespace offers a wide variety of professionally designed website templates that are all mobile ready and feature artful galleries specifically to feature visual content. Templates allow you to show off your work while keeping your design modern and professional in appearance. The built-in navigation is intuitive and allows the use of tags and headers in the drop down menus that can be used to aid in SEO. 

Each template can display photography, designs, illustrations and text. There are three primary ways of showing image sets on Squarespace.

  • Index Pages - Offer unique ways of displaying images. For example, the template called “Flatiron” allows you to create thumbnail galleries to organize images into a cohesive presentation that is perfect for highlighting your latest construction project.
  • Gallery Pages - Galleries are available in every template with distinct variations. Gallery pages can be used to index pages or separately depending on how you'd like to present your visual information. Gallery pages are very flexible and offer many ways to structure your site.
  •   Gallery Blocks - Gallery blocks offer four ways to show images including slideshow, carousel, grid and stacked images. Blocks can be used in any page, blog post or another content area. It's a perfect way to add motion to your site.

Adding Text, Creating SEO Friendly Drop Down Menus 

Adding text is easy. Just create a text block then cut and paste. You can use headers to organize your text into sections like “Past Clients,” “Recent Projects” and “Customer Testimonials.” Squarespace offers many other ways to organize your site to fit your brand. 

If you utilize keyword phrases or long-tail keywords, you can use tags, categories and image captions to improve your search engine optimization. Content can also be restricted, for example if you need to send client contracts for approval. The site also offers various photo optimization tools to improve load times, and using image descriptions and captions makes it easier for Google to index your site.

A Squarespace portfolio website is the perfect vehicle for promoting your construction firm. With a full set of analytics, you'll be able to track who is visiting your site, how long they stay, what they are interacting with, and capture their information for further marketing efforts. If you're looking for the perfect content management platform to grow your business, check out Squarespace, and if you need help with that website, give us a call!