Squarespace Websites

The first step towards attracting the right clients is an exceptional, image forward website. Websites are most effective at lead generation when part of an automated marketing system that's part of your sales process. To take your site to the next level, we suggest using the Squarespace content management and website building system. Writing your website page content is often times the Achilles heel of the process. Copywriting requires more than a description of services and image captions. Proper structure, search engine optimization and embedded links are what gets your site found and keeps people engaged. For firms seeking elegant, design forward websites that work, Squarespace provides exceptional value, support and ease without the constant updates and potential malware hacks of WordPress and similar open source content management systems.

An entry level Squarespace website will include: 

  • Up to six top-level navigation pages (i.e. About, Services, Portfolio, Testimonials)
  • Up to six sub-navigation pages including a contact us and blog page
  • Up to twelve pages of journalist-written content
  • Up to thirty six images, edited in Adobe Lightroom or Photoshop, resized and added to the website.
  • Complete  keyword research and Search Engine Optimization to help your site rank high in search results
  • A form to gather names and email addresses of prospects interested in receiving the blog via email
  • Up to three call-to-action buttons
  • Social media share and follow buttons throughout the website
  • A website footer with contact information, a description of the service area and logos of professional associations

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A Squarespace website with the above deliverables costs $4,500.00 Additional pages cost $110.00 each

Conversion Pages

Landing Pages

Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less.
— Demand Metric

A landing page is a website page that contains a form to collect information such as each visitor’s name, phone number and email address. We use a service from LeadPages to create responsive design landing pages and pop-ups that convert visitors into contacts on your website. Landing pages are a highly effective way to identify prospective customers and add their contact information to your marketing database. We’ll design a landing page, thank you page and follow up email based on the type of contact information you want to collect, the goals of the campaign such as product sales or e-newsletter sign ups, and highest possible conversion rate. In most cases, you’ll be offering the customer something - maybe a discount coupon, free download guide or even a webinar - in exchange for contact information. When a client fills out the form, their contact information will be added to your MailChimp email marketing account or Hatchbuck Automated marketing software under a specific list.  

Pop-up Email Opt-in's

We use LeadBox to create pop-up windows that appear when your potential subscribers click on a link, a graphic image or photograph, a button or text within your body copy. They can also be set to appear after a designated amount of time or when a visitor is about to leave your site. They’re currently the best way to gather email contact information and automatically add it to your email service provider, MailChimp, or Hatchbuck Automated marketing software for ongoing e-newsletters, blog distribution and direct mail campaigns.

Text/SMS Lead Capture

We use LeadDigits to capture email addresses and phone numbers through SMS text messaging. This process allows us to collect leads through mobile phones. When using direct mail, speaking at a conference, giving a webinar, on signage or print advertisements, ask your prospects to send a text to a shortcode and collect their contact information via text. Email addresses and phone numbers are automatically added to a MailChimp subscriber list or Hatchbuck Automated marketing software.

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Lead capture conversion page that is tied to an offer cost $315 with an existing content offer and our free consultation.

Blog Articles

An ongoing supply of keyword based, well-written blogs to gain an online presence. Blogs are you single best source for generating web traffic and attracting leads. Advertising, public relations and social media marketing have their place but are less effective, higher cost and have a lower ROI than blog articles, period. In a world of faceless corporations, blogs give your company personality, create publicity and win customers.

Companies with 1 - 10 employees, that publish 300+ blog posts in total get 3.5x as much traffic as those that have 0 - 50 posts.

B2C companies that blog 11+ times per month get more than 4X as many leads than those that blog only 4 - 5 times per month.

Blogs are evergreen content. 75% of blog views and 90% of blog leads came from old posts.
— Hubspot

Companies often do not understand the value they can offer a prospective client with a well-written blog. Buyers search for interior design advice online before making a purchase. The value of design advice is evident in the rise of Houzz from inception to 46 million unique visitors in less than six years. Google statistics show that customers interact with a brand up to thirty times on average before making a purchase. A blog allows you to when prospects are seeking advice on interior design because every blog article increases your rank on search engine results pages. Blogs have the additional benefit of being evergreen content. Unlike public relations, advertising or one-off social media posts, they last forever are featured in search results and will continue to drive visitors back to the website. Blog articles are mandatory before beginning traditional advertising or direct mail campaigns. Because traditional media (print ads, billboards, postcards) is not directly connected to your website with a backlink, blogs provide the search engine optimization benefits that help prospects find you online ·     

We have a client that has seen the unique visitors to their website rise from 120 people per month to over 22,000 people per month in 36 months primarily because they publish two blog articles weekly. Their year over year sales increased 15%, 15% and 22% since working with Means-of-Production.

If you don’t have the time or search engine optimization expertise to blog with a marketing intent, our team of professional journalists can do the work for you. A writer will research your company and your competition, then interview a company representative to get a better idea of your ideal client. Writing blogs that reference publications within the articles are the best way to keep the cost of content development low while using high-value keyword phrases. The blogs we write include links to pages within your website, links to non-competing external sources, an image, and keyword insertions that boost your rank in search engines. Blogs are 450-600 words and we strongly recommend posting a minimum of two blog articles weekly and posting continuously for no less than a year. Blog Articles are written to attract prospects to your website using search engine optimization techniques. 

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52 Blog articles cost $5200. They are written, optimized, posted with an image and scheduled to publish weekly.

Email Marketing

For every $1 spent on email marketing, the average return on investment is $44.25.
— ExactTarget

We use MailChimp to send blog articles to your list of contacts and Hatchbuck automated marketing software for behavioral based email marketing and analytics.

MailChimp Email Marketing

A basic MailChimp subscription is free for up to 2000 subscribers and 12,000 emails per month. To allow your blog to be sent to subscribers, we recommend starting with the smallest paid account available. If you are looking to build a new contact list the cost is $10 per month for 500 contacts and $25 per month for up to 2000 contacts.

The cost to set up MailChimp design a template and create an RSS-driven campaign that automatically sends blog articles to your opt-in subscriber list will cost $840.00

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Hatchbuck Marketing Automation

Hatchbuck is an email marketing system, CRM - Customer relationship manager and a website analytics software that is designed to get the right messaging to the right prospects at the right time. It does this by monitoring the actions taken by contacts on your website, updating email campaigns based upon those actions and sending them automatically. Once set up, it saves a tremendous amount of time that would otherwise be spent writing individual emails. Hatchbuck costs $99 per month for up to 2500 contacts. Training is $199 and set up is based on your specific needs and the number of emails created. This is billed at $105 per hour.

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Contact Us to Discuss the Exact Cost of Setting Up Hatchbuck 

Blog Articles On Website Design