Degnan Design-Build-Remodel, Madison, Wisconsin

Degnan Design-Build-Remodel is a residential remodeling firm based in Madison, Wisconsin. The firm builds new homes and remodels existing properties and has become known for his universal design and aging in place renovations.

Abe Degnan, the owner, reached out to Means-of-Production in 2016 after attending an annual meeting of Remodelers Advantage. Based on the suggestions from his peers at the conference, he requested a major overhaul of a Squarespace website which was built by a former staff member. He also asked for our blog writing services, two marketing automation campaigns and ongoing updates to his site as his firm completed new projects.

Over the last two years, we have redesigned his site to include a more comprehensive look that matched his existing brand, rewrote all of his webpage copy and restructured his portfolio pages that included adding fourteen project pages to the site. We have also written seventy-eight blogs which grew the number of visitors to the site. One of which has brought ver 1100 visitors to the website in a single month.

This project is a case where we made updates to the website over time, tackling the most pressing needs first and improving sections of his marketing and site as time and budget allowed.

Website Design Features

Banner Images Have A White Overlay
A Custom Font Was Uploaded to The Site
The Homepage Has Image Cards as Call To Actions
An Extensive Process Page Was Built With Icons
The Website Has A Multi-Tier Portfolio
It Was Built On The “Five” Squarespace Template

Learn the cost of a Squarespace Website Design

“We are 100% confident when working with Michael Conway of Means of Production. Some ways that I would describe him include responsive, attentive, detailed, thorough, creative, and knowledgeable. Michael leads us and can adapt our ideas to best practices. Our website leads have increased by 50% per year since Michael began our website and blogging work. It’s not just the quantity of leads, but the quality: our average job size is also increasing. The image we portray to our website leads, as well as to everyone who researches us, puts forth the image we want. In conjunction with Michael, we have delved into the details of our website and the details of our processes. Thinking about our website has helped us to document and become consistent in our operations and promises to our prospective clients.
Michael helps us with our blogging, photography post-production, newsletter, and the overall website. We have improved in all of these thanks to Michael’s collaborative leadership.”

— Abe Degnan - Owner, Degnan Design-Build-Remodel