Typical Advertising is Wasteful. Online Ads Save Money and Get Better Results. Here's How.

Half the money I spend on advertising is wasted; the trouble is I don’t know which half
— John Wanamaker 1838-1922

Things have changed since Wannamaker built his retail empire in the late 1800's. The web allows every business, no matter how small, to know the effectiveness of advertising. The key to success is creating trackable campaigns that use analytics, specific goals, and a process for improving results. Advertising is about lead generation. Small business owners should put their wallet back in their pocket if being sold ad placement solely on brand awareness. This strategy only works for big brands and the budgets that come with them. Advertising goals should include phone calls, landing page conversions for email marketing and direct sales. By using software to monitor how prospects are finding your firm, you'll know the effectiveness of your efforts and can be confident that you're getting a return on advertising budget. Using a variety of advertising campaigns tied to different triggers within the buyer's journey helps move prospects towards a sale. We build advertising campaigns that work by asking one simple question; When my ad is seen or heard, what's next?

Houzz Advertising

Houzz has 30 million unique visitors per month. Each of them is looking for home improvement ideas. They are your clients. Here's the rub, every other search result is a paid advertisement which greatly diminishes the chance of your profile being seen. Once you have a completed Houzz profile with a number of galleries, reviews and complete keyword rich descriptions, consider advertising in geo-targeted locations. Houzz advertising gets your firm seen on a platform that caters to buyers who want your services. Having link backs to landing pages on your website allows you to build lead lists that you can then send email marketing workflows to. + Learn More About Setting Up Houzz Advertising.

Google AdWords

Google AdWords is an effective way to get new clients but it's ineffective and wasteful if not managed correctly. Unless you have the budget to hire an inhouse AdWords expert, effective management requires software that will optimize your campaigns, ad groups, keywords and landing pages for you. Here are some stats.

  • The average small business owner spent $1200 per month on Google Adwords. 25% of the ad spend was wasted.
  • 1% of small business owners optimized their Google AdWords weekly
  • 25% of all Google AdWords campaigns have a landing page conversion rate of less than 1%
  • The median AdWords landing page conversion rate is 2.35%

Adwords is scalable, measurable, flexible, faster and easier to implement than traditional SEO practices and their is evidence that an AdWords click through converts better. We use Wordstream to manage our clients Google Adwords campaigns. Wordstream helps you avoid the Google conflict of interest by providing data driven recommendations for optimizing campaigns. +Learn More About Building a Google AdWords Campaign

Facebook Advertising

 It doesn't matter that Facebook has 1.4 Billion users. What matters is the number of Facebook users that fit your target audience in the geographic location you're seeking business from. Facebook advertising is a great way to encourage visitors back to a landing page on your website where you can capture lead information and encourage them to call or fill out an appointment request. They key to success is creating advertisements that match your landing pages and encourage an action. If your Facebook business page has a lot of "Likes" you're ads will encourage shares and you will reach a larger audience. If you need more likes, we can help you create a campaign that builds your Facebook Audience.  +Learn More About Creating a Facebook Advertising Campaigns.