Want mad marketing and advertising results with lower cost & less effort? Here's How. 

Content marketing is the effective use of consistent messaging and client coveted content on multiple online and traditional delivery channels. Depending on your goals, this may include content marketing, traditional advertising, and public relations.  Successful marketing is based on effective frequency. Think of it as the number of times someone sees promotional content they're interested in before they're willing to make a purchase. What differentiates content marketing from other forms of marketing is educational value. It starts with campaigns built around answering your ideal buyers questions about your services. Pull clients into your circle of influence through relevant content that educates while describing services that highlight your value and differentiate you from your competitors.  This approach, when tied to email marketing automation, positions you as an expert and keeps your firm top-of-mind with prospects. Using a targeted multi-channel approach reinforces your value by getting your message in front of the right audience repeatedly.

We build marketing campaigns that employ the following to ensure you are reaching your target prospect,

  • Online Marketing - Including, Website Design, Blogging, Search Engine Optimization, Landing Pages, Email Marketing Automation and more
  • Social Media - Including, Houzz, LinkedIn, Twitter, Facebook, Pinterest, BeHance and more
  • Traditional Marketing - Including, Direct Mail, Brochures, Sales Collateral, Portfolios, Event Marketing
  • Advertising - Including, Print Advertisements, Broadcast Advertisements, Sponsorships, Houzz, Facebook, and Google AdWords
Inbound marketing costs 62% less on average than traditional marketing tactics.
— Voltier Digital for Mashable

Unlike many of our competitors, we think marketing is wasteful and expensive when you repeatedly throw something at the wall to see if it sticks. The key is to plan an approach, track data, analyze results and improve those results through design and messaging changes. Changes in buyer behavior, brought on by mobile devices, social media, and search engines means the traditional sales funnel no longer exists. Think of the last time you purchased an expensive item? The average person interacts with a brand in excess of 30 times on a variety of devices before deciding to buy. (They also interact with your competitors as frequently) Setting up tracking and using key purchasing indicators will show whether your marketing is moving prospects towards a sale or not. Understanding and using micro-conversions - small steps lead towards a sale - is the goal. No matter what your advertising salesperson says, untracked ad's on a single channel is an expensive stroke of your ego, not brand awareness. 

What's The Content Marketing Plan?

Among people 30-49, 63% say the internet is where they go to get most of their news and conduct research.
— Pew Research with the John S. and James L. Knight Foundation 2015

Every company has specific marketing needs. We craft marketing strategies based upon sales targets, marketing/advertising budgets, internal labor resources, and existing marketing infrastructure. To do this effectively, we really need to talk. The devil is in the details after all. That said, the best built environment marketing plans have a few things in common. 

  • A website that has a great portfolio allows content to be changed in minutes and is not vulnerable to hacks
  • Optimized lead conversion pages that can capture the contact information of visitors to your website
  • A constant stream of blog articles that are written to help clients, not just show off your capabilities
  • A Houzz profile and a set of projects that have full length keyword-rich descriptions for each image
  • Automated email marketing campaigns that share your blog articles and help your firm stay top-of-mind

Want to know more about our unique perspective? Schedule a call or click here to view the cost to effectively market your business using the aforementioned tactics.

Know Where You Are Before You Start A Journey - Request A Free Consultation

The takeaways will make your marketing much more effective

Nurtured leads make 47% larger purchases than non-nurtured leads.The Annuitas Group
— The Annuitas Group

The first step towards increased leads, better clients and more free time is a goal discussion using a "SMART" (Strategic, Measurable, Achievable, Realistic and Time-Bound) methodology. The discussion takes under an hour and once equipped with information on your firm we will review your marketing presence and compare it against your competitors. You will be sent a report that quantifies your efforts using a 1-100 scale for a variety of marketing best practices. The report will contain the following,

By 2020, customers will manage 85% of their relationship without talking to a human.
— Gartner Research
  • An analysis of your brand identity, website and visual content such as photography because these items weigh heavily on the opinions prospective clients have of your firm
  • A review of online marketing initiatives including search engine optimization, social media, mobile, blogging, lead generation and email based marketing automation
  • An inspection of your Houzz profile to ensure it meets the standards necessary to generate organic leads.
  • And, we'll take a look at any broadcast or print advertising to ensure you're generating the best possible return for your budget.

Compiling the report takes approximately a week. Once the report is completed, we will send you a copy and schedule a meeting to review the results. If you like what you see, the next step is a proposal to design and implement a strategy that helps you hit your goals. Schedule a call to discuss your business goals and how we can accomplish them.

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