Our Logo Design Philosophy

A logo design always begins with a discussion where we decide upon the values you want the logo to communicate, such as simple versus complex, masculine or feminine, bold or subtle. We then determine the style that fits your target audience and the image you would like to project.  These styles include,

With the right branding, businesses can increase their product’s perceived value, establish relationships with their customers that spans ages and borders and nurture those relationships into lifelong bonds
— David Airey, Author, Logo Design Love
  • Pictorial Mark Logos - Apple, Nike, Shell, Mercedes-Benz, Puma
  • Character marks - KFC, Michelin, Mr Clean, MailChimp
  • Wordmark Logos - FedEx, Coca-Cola, Disney, Subway, Kleenex
  • Lettermarks - NASA, HBO, GE, IBM, VW, CNN, ABC, HP
  • Abstract Logo Marks - Target, Sprint, AT&T, American Airlines, Chase
  • Emblems - VW, Harley Davidson, NFL, UPS, Starbucks, Tag Huer, Mini

Color options and font style are decided upon before creating a creative brief.  The next step is to post the brief online and invite 50+ logo designers to submit designs.  We manage the design contest and provide feedback to each designer on every design submitted.  Our clients often have in excess of 100 logo designs to choose from. The result is a better logo, one that represents your brand and speaks to your ideal client.

Why We Crowdsourced Logo Design

Most marketing firms, small advertising agencies and web design shops have a designer on staff that creates their logos. For these firms, logo's are often an add-on to a larger project. Employing a staff designer means keeping them busy, so they also design brochures, web pages, business cards, mobile apps, banner ads, book covers, trade show displays and just about everything. They're often very good generalists but frequently they gravitate towards a look and feel that they like, not necessarily one that will attract your target market. The odds of an in-house designer's design predilection matching your company's aesthetic is slim. Our approach is different. We don't employ designers that create logos as a sideline. We source designers who specialize in logos and brand standards and have an aesthetic sensibility that matches yours.

Quechee Music Fest - Crowdsource Logo Example

The below video shows the final results of a crowdsourced logo design contest for The Quechee Music Fest in Quechee Vermont. 

The Quechee Club is a community whose homeowners have properties surrounding Quechee lakes in Vermont. It is something of a private club with golf courses, a beach, racquet courts, a ski area and a polo field. Having been hired to oversee marketing for the club they reached out for assistance to brand a music festival, the club produces each Summer. These are a selection of vintage logos inspired by movie titles and vacation posters from 1920 to 1940.

Logo Design

All to often a logo is created without adequate consideration of its importance. A well-designed logo attracts clients and makes your firm stand out to a potential buyer, a poorly designed logo can crash your marketing efforts before they've even begun.
Your logo is an embodiment of what your firm stands for and it is a prospect’s first impression of your company.  It builds credibility and is a tool for being remembered. Poorly designed logos leave an impression of poor quality. Rightfully or not, this feeling converts into an assumption of the way you conduct your business. It sets up suspicion of your firm before you've even had a chance to convey the benefits of your service. A logo is the foundation for the identity of your company. Don't give prospects a reason to choose your competition because of a bad logo and brand perception. Invest in a logo once and benefit from it for years to come.

A Crowdsource Logo Design With Up To 80 Designs to Choose From Starts at $1,680.

Brand Positioning, Persona and Identity Design

A brand positioning statement contains research that's compiled for your company, the competition, consumer behavior, demographic trends and economic categories. The outcome is a document that includes a SWOT document, defined audience persona, suggested key messaging and a set of brand standards that can be applied to the development of a new brand or changes to an existing brand.

  • The SWOT or strengths, opportunities, weaknesses, and threats report help you know where your company is in relationship to the market and your competition.
  • The audience persona document ensures all marketing outreach is created for and appeals to your ideal customer.
  • The brand standards document is a set of creative guidelines that ensures the visual identity in all marketing creative remains consistent.
  • Key messaging and voice guidelines are included within this document.

These documents provides everyone involved in the company a set of guidelines for keeping the visual identity and voice of the organization consistent on the abundance of marketing and advertising channels we have available today. The insight provided enables strategic marketing and advertising that is more effective because it connects with customers.

A Brand Positioning and Identity Package Starts at $2,520.


Logo Design Portfolio