Why Squarespace Portfolio Websites Are Ideal For Landscape Architects
Squarespace Enables Your Online Portfolio To Get Found and Look Fantastic
Landscape architects often work on a grand scale to design outdoor living spaces that feature environmental, social-behavioral or aesthetic outcomes incorporating both art and science. As a strongly visual and emotion evoking craft, landscape architecture lends itself well to the visual world of the Internet. Today, as more of our daily lives are taking place online, content marketing has become a major component of brand development for many industries including landscape architecture.
While as a landscape architect you may be a master at creating outdoor environments that inspire, you're probably not adept at website design, and as a result, may not have yet migrated your new business development online. That's where working with Squarespace can help!
Squarespace is a content management platform that consists of website building tools like an easy to use image galleries, a blog, video embed's, cover pages, and a hosting service. They use a template based website design tool to help you to create a professional looking website. By incorporating a template based “drag and drop” website design platform, you no longer need to hire a developer to get exceptional results.
The Internet is Visual - Your Website Platform Matters
Your website (and a blog article published weekly) are the best way to promote your landscape architecture firm. It's smart business marketing and Squarespace makes it easy to translate your portfolio into an online marketing tool. They offer a wide selection of templates that are perfect for creating an online portfolio to highlight your work and attract new clients for your business.
Here are some tips for building a portfolio on your Squarespace website.
Getting Started with a Squarespace Online Portfolio
The first step is to select a template that works for your needs. There is a wide variety to choose from. All templates are mobile enabled which means Google won't penalize you in search results pages for being unreadable on a phone. Each template also features galleries that are perfect for creating an online portfolio of your work. Templates feature contemporary graphic designs that are unobtrusive allowing your work to remain the most important item on the page. Gallery controls and design options like thumbnail image sizing, visible forward and return arrows, and auto rotation, enhances your user experience by making it easy for visitors to experience your work.
Every Squarespace template can display photography, illustration, designs and text. Pages have three primary ways of displaying visual information like photographs.
- Index Pages - offer multiple options for displaying text and images. Different templates handle images in various ways for example as thumbnails to organize your images on the page.
- Gallery Pages - also available in each template. Gallery pages can be incorporated into index pages, or stand alone. Galleries are perfect for displaying multiple images or larger photo sets.
- Gallery Blocks - four types; slideshow, carousel, grid and stack, and can be used on any page, blog post, or content area. Transition or display photos dynamically to add motion and energy to your site.
Adding Text, Enhanced SEO Options
Creating an image based website makes perfect sense for a landscape architecture firm, but image captions are not enough to get you found online. You'll want to include text based project descriptions and other content to your site. We often write 200-300 words per project. It not only helps in search engine results but it helps prospective clients better understand the value of your services. Images heavy sites can also be slow to load (Squarespace offers a suite of photo optimization tools to address load times) and difficult to index. Squarespace makes adding text as easy as inserting a text block into your design. Text allows you to explain your images, tell your story and develop your brand. Text (including photo descriptions and meta tags) allows Google to easily index your site for SEO purposes. Page headers can include searchable words and long-tail keywords to improve your search ranking and make your site easier for clients and search engines to find.
Creating a portfolio website with Squarespace is the perfect way to migrate your landscape architecture firm online. It gives you an easy to use, visually oriented platform to make creating a professional website simple and effective. With the blogging element, extensive analytics, and hosting service, Squarespace is an all in one website design solution for your business.
About Michael Conway
I'm the owner and strategist at Means-of-Production. My firm builds Squarespace websites, Houzz profiles, and content marketing and advertising solutions for architects, interior designers, design-build contractors and landscape design firms. Our all-in-one marketing tactics attract the right clients with exceptional architectural photography and brand messaging that sets you apart from the competition.