Why Home Improvement Pros Should Be Building Marketing Videos

Marketing Video ROI for Home Improvement Firms

Today, it's easier than ever before for to create marketing videos to promote your brand and services.

While video marketing for home improvement professionals has been around for a while, technology has changed the playing field in the past few years. With the release of easy to use video creation tools like Animoto, companies can create social media ads and new web content consistently. Upgrades to both Facebook and YouTube means that they are continuing to be prime distribution sources for explainer videos, social media video ads, and other video content.

Marketing Video Statistics

Animoto's recent Social Video Forecast for 2016 found that over 75% of companies who use video marketing can credit real returns directly to their video marketing efforts. Like software, hardware and distribution have improved and become more readily available, small and medium sized companies are actively seeking video creation and marketing professionals to supplement their other marketing efforts like email and content marketing.

Also, the report found that over 44% of companies also plan on using paid distribution opportunities for their video content to give them greater reach and that all elusive viral note!

Video's Future: Looking At The Big Picture

According to the Social Media Examiner's 2016 Social Media Marketing Industry Report, the video is a growing industry, and all signs point to continued growth in the coming years. As many as 84% of professional marketers are using and relying on video for their clients, and 55% of small and medium sized business have used video as well.

Marketing videos have become a necessity, and many home improvement professionals have committed to relying on video more as a marketing tool and are planning on investing in video technology in the coming years.

Distribution Channels For Marketing Videos

By a wide margin, Facebook is the primary platform for distributing and promoting marketing videos today. They have recently upgraded their video services, and it's easier than ever before to post and promote the video on Facebook. YouTube is also still a useful tool as they have added more paid video promotion opportunities.

Video use on Instagram is quickly growing particularly for companies that see high-level services. Video adoption is happening on other channels as well like Snapchat, Twitter, and LinkedIn, but at a much slower pace.

Staying On Top Of The Trends

Even though 84% of small businesses are using marketing videos, less than half of them feel that they're keeping up with the trends. The number of home improvement specialists who are keeping up with the trends is even smaller. As a result, companies are doing research to get ahead of the current trends and create videos that reach their target markets. This includes testing new platforms, hiring video professionals and getting more creative with branding and messaging.

Today, with the release of so many tools that are intuitive and can be used without formal training, video marketing is more accessible than ever before. It's also a fluid medium so companies that aren't ready to act, fast, can get left behind. Video marketing is a necessity across all built environment industries. It's a great way to showcase home design ideas, remodeling projects in progress, and completed projects. Video marketing promotes your business online, and answer your customer's questions, address their pain points and offer solutions in a friendly, personal way that builds trust.

Home improvement professionals should be exploring the many ways that video marketing can highlight their skills by creating informative, entertaining and educational videos and then using the most popular social sites to spread the word.


About Michael Conway

I'm the owner and strategist at Means-of-Production. My firm builds Squarespace websites, Houzz profiles, and content marketing and advertising solutions for architects, interior designers, design-build contractors and landscape design firms. Our all-in-one marketing tactics attract the right clients with exceptional architectural photography and brand messaging that sets you apart from the competition.