What Can I Do To Sell Real Estate at My Country Club?

Selling Country club real Estate.jpg

Content and Inbound Marketing will become an important aspect for people who want to sell golf real estate. With its higher rates of conversion and low cost, it is becoming one of the most cost effective methods available to sellers. The important aspect is to realize what methods on the inbound marketing cycle to implement in the sales process and how to combine them.

What is Inbound Marketing?

The key to inbound marketing is attracting the prospective clients with content that will provide some use to the reader. Unlike with traditional marketing methods, this method of marketing is about the consumer coming to the marketing message rather than the marketer seeking out the audience. This can be in the form of advice or methods in which the reader can improve some aspect of their life. These features can be distributed in some ways, and it is important to realize that a mixture of them will yield greater results.

Website Content Management System

Websites for golf clubs are normally static pages that don't change much from day to day. This does not encourage visitors to continue returning to a site to view what the latest offers are. Research has shown that the more times a visitor land on a site; the more likely they are to make a purchase. Therefore continuously creating new content for the audience to read is a must.

Once such method of creating new content; is to create unique landing pages for offers that are only available for a particular period. Having a single landing page for every offer and the product has been proved to increase sales significantly. It is also easier to measure how widespread particular offers or products are with the reader. However directing potential consumers to these landing pages requires more than just these to be created and uploaded to the site.

Blogging Increases Website Visits

One of the main mistakes that those who are selling Golf Real Estate make is that they think they must post just about golfing or real estate. Instead, those who are wishing to make revenue from Real Estate at Golf Clubs could consider any topic. After all it is not always the golfing that people become members of the club for. Golf clubs are by nature a lifestyle choice, therefore creating topics around this topic and how to build a good lifestyle is an excellent option for Golf Real Estate sellers. However, this is not the only option available in blogging and, in theory, the possibilities are endless.

Social Media Improves Awareness

Golf clubs have always been social places. Therefore, social media is one of the best inbound marketing tools to use in regards to advertising the sale of golf real estate. It is also important to note that when the social media updates, whether on Twitter, Facebook, LinkedIn, etc., should include links. This is because 87% of interaction between an update and the viewer comes from clicking on the link and being taken to more content. Therefore, social media can be used to promote website landing pages and blogging content as well as to interact with potential and current consumers. All of this is an excellent way to build relationships with your audience and increase awareness of specific properties available for sale.

Press Release Distribution

Press releases, with the news that is deemed significant and shareable, is an excellent method of growing awareness of the golf club and any real estate that is on offer. Any press release that the seller can distribute will form a positive image of the brand and can also introduce the social media profiles, blogs and website to a new audience. That can increase the number of leads generated over a longer period.

Inbound marketing is an efficient method of selling golf real estate. However using just one aspect will not be as useful as creating several layers of content. More layers will generate a positive image of the seller and the golf club and raise the conversion rate. Utilizing a useful website with unique landing pages will help to achieve an excellent inbound marketing strategy. Those that are connected to a blog and advertised by social media or press releases will yield even more potent results. 

Comment

Michael Conway

Owner of Means-of-Production. A marketing agency for architects, interior designers, landscape and design-build firms. We're dedicated to increasing website visits, lead conversion and sales growth through through the use of content marketing, PR and website design.