In Content Marketing, Videos are Impossible to Ignore

Making Content Marketing Ida Lupino

As a built environment business, you're always trying to attract more attention than your competition. It's the core of marketing. Having the perfect location for your office, offering products and services that your target audience prefers and having an attractive website and marketing is imperative.

So, if all your ducks are in a row, what gets people to take greater notice? Content marketing, for one. People like to be entertained while they're being informed.  Although the tone-of-voice will vary by industry and target audience, people universally have low tolerance for boring content. Remember the teacher from Peanuts?

In content marketing, consumers love videos.  Many small business owners wear a lot of hats, and because of this the idea of creating videos can sound pretty scary and overwhelming. After all, there are only so many hours in a day, and chances are you have no idea where to start.

Fortunately, in this day and age, there is almost always someone that understands these types of small business pains, and when technology finds a way to fix a need, companies like Animoto are born!  The whole idea behind Animoto is that you can easily add videos to your content marketing without pulling your hair out over technical difficulties or spending hours and hours of time that you just don't have to spend.

Animoto Video Marketing Means of Production

Animoto was created with the idea of making beautiful videos as simple as possible.  Tons of templates are available, which give even the most inexperienced users the power to produce stunning videos.  The process is incredibly quick, and in almost no time, you can turn some of your favorite photos into breathtaking videos that will help relay the tone and personality of your business.

Animoto also understands that your consumers are accessing you for many different ways every single day.  There are apps for iPhone and Android users, so you can send your staff out into the world to capture some great content for your next campaign.  You never know when inspiration will strike, after all!

Videos are an excellent choice for content marketing for several reasons.

The following are just a few of our favorites:

animoto for marketing videos

SEO is possible.  Search engines can't pick up on what's in a picture.  Even though a picture is worth a thousand words, it's not worth anything until people see it.  With Animoto, you can add words to your video, use tags for captions, and embed your videos directly into your blog posts or static pages to draw traffic around the phrase and end the eyes at your video.

Music ties it all together.  Over 1,000 soundtracks are available on Animoto.  Good music can tie marketing campaigns together by creating the mood and tone of the product, service, or business that you're trying to sell.  Since Animoto offers a full library, you're free to browse the sounds until you find something that calls to you.

Social media is moving towards videos.  This is self-explanatory.  How many times have you logged onto Facebook and had your feed instantly flooded with videos or received an email with a "can't miss" YouTube video?  Videos help get you in front of a larger market.

You're unique!  Your marketing should reflect your company's individuality. Think about your brand, your audience and your sense of style. Use filters and lighting techniques that help your prospects relate to you.

If you're looking for a way to take your company to the next level, contact our team at Means-of-Production!  We can help with your marketing, website, and more!