An Easy To Use Interior Designer Website Analytics and SEO Tool
Quill Engage | A Website Analytics and SEO Tool Anyone Can Read
The beauty of content marketing lies in the tremendous amounts of data that you can collect, analyze and track in order to refine the blogs you write and pages you have on your website. Knowing what is popular with your audience lets you duplicate what has been successful and grow your business online. This type of search engine data can help you to understand everything from who is visiting your website to what content they are engaging with. Tracking and managing this data allows you to continuously tweak your articles and keyword insertions in an informed manner.
One common problem many interior designers have is that their expertise lies in interior design, not data analysis. The amount and depth of information available can be overwhelming. Until recently, you needed to understand which data points were important, and then manually track, analyze and manage all of this information.
Most data analytics tools require time and expert resources to navigate, analyze and interpret data points. Today, an application called Quill Engage is here to make analyzing all of this data easy, intuitive and informative.
What is Quill Engage and How Does It Work?
Quill Engage integrates Google Analytics and is powered by Narrative Science's advanced natural language generation platform. The application works by extracting valuable data from Google Analytics and then generates insightful, narrative reports in plain-English about your website. The reports highlight the most important and interesting insights into your site's performance.
Engage delivers reports directly into your inbox both weekly and monthly. Quill Engage can also be set-up to deliver customized reports directly into your client's inbox every Monday morning. You can customize these reports to include branding elements from your company, agency, or client to personalize them. Reports can also be exported to Google Docs for further work, customization or can be included in other reports.
Weekly reports give you an overview including week-to-week changes and year-over-year analysis. Quill Engage reports provides in-depth analysis of your website's key performance metrics including traffic, sources, goals, conversions, AdWords, individual page performance, audience segments and referrals. Reports also include some segmentation data based on location and mobile access.
The Benefits of Engage For Your Interior Design Firm
Quill Engage is a “freemium” application. The free option allows you to receive information on a single website, sent to one email address. There are various levels of premium service (starting at $19.99) that expand the number of websites, number of email addresses and offer enhanced features. Every level of Quill Engage including the free option, offers incredible value including:
Make Better Content Decisions
Quill Engage reports provide you with the information you need to make better decisions about your site, content, and marketing. You will understand your key metrics in-depth like session and page views, bounce rate, referral traffic, events, eCommerce, AdWords, performance and more.
Obtain Maximum Value From Your Data
Quill engage provides you with an easy to read, plain-English report that uses your site's Google Analytics data. The report highlights the data that is most relevant to you.
Engage means no more staff time spent crunching numbers, poring over data and preparing data analysis reports. You or your staff can now focus time on core business tasks.
If your goal is to grow your interior design firm, save time by letting Quill Engage compile and analyze your website data. Quill's free option offers depth and excellent reporting. If you choose a paid option you will gain access to some advanced features for a very reasonable monthly subscription. Quill Engage is a great tool that will improve your content writing and website marketing efforts, save you time, and allow you to maximize the effectiveness of your landscape design firm's online marketing!
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About Michael Conway
I'm the owner and strategist at Means-of-Production. My firm builds Squarespace websites, Houzz profiles, and content marketing and advertising solutions for architects, interior designers, design-build contractors and landscape design firms. Our all-in-one marketing tactics attract the right clients with exceptional architectural photography and brand messaging that sets you apart from the competition.