A One Page Marketing Plan for Residential Developers and Remodelers
Inbound marketing means a lot more than getting people to come to you. It’s about turning that person into a customer who plans to stick with your company over a sales process that can take a year or more.
Take a look at your marketing strategy. There should be multiple ways for people to find the development your building or your construction and remodeling firm online. You should also have the plan to keep track of who is coming to your Facebook page, blog or website and how to turn that lead into a customer.
Search Engine Optimization (SEO):
There are specialized SEO experts that spend their days studying trends and finding the right keywords to embed in client blogs. Fortunately, there is also software that will do that work for you. Means-of-Production uses Hubspot inbound marketing software’s built-in search engine optimization tool to make it easy to find promising keywords and to see which ones are bringing people to your business’s website.
A business blog is a great place to show that your construction firm is on the cutting edge of design or that the homes you build, use top-quality materials. But it’s also a place to highlight your company’s culture, from pictures inside the office to your insights on sustainability.
Blogging software that includes analytics can show you how many people are reading it, which keywords helped bring them there and SEO recommendations to keep them coming back. Most important, it helps you save time on future entries by showing you what topics bring in leads and which ones don’t.
Social media promotions:
Social media is a great way to stay engaged with customers for months after they’ve contacted you. It’s also a good way to reach new customers through social media’s web of likes, pins, and retweets. Social media publishing software – also a feature of Hubspot’s all-in-one marketing software -- sends the picture of your latest project or your most recent blog post out to Twitter, Facebook, and Pinterest in one click and tracks the leads generated by the post. Having content on your website is good, sharing content with others is better.
Create an offer that attract different kinds of customers visiting your site. By offering these promotions on your website, it enables you to control your messaging and sales process, as well as target specific customer bases. A good offer is informative and helpful. Customers probably don't want to know about your recent successes as much as they would like to know the tax implications of moving to the state where your development is being built. It's important to be empathetic and provide value.
Website landing pages:
Landing pages are your best means of capturing inbound leads. By analyzing the activity connected to the landing page link, you can also determine its success. What's the point of sending a lead to your homepage when they are seeking a particular piece of information from your website? Limit frustration and provide an enjoyable experience and prospects will reward you by giving you an email that you can use to continue to market them.
Keeping track of potential customers has become a complicated process in the digital age. Email, Facebook likes website views – until recently it has been difficult to keep track of all interactions with one centralized database. Our scalable marketing database lets you maintain and work with your lead data in an efficient, targeted way.
Everyone hates inbox spam. Even more, the reason to send emails that are relevant and speak to your leads directly about the things they are interested in. By connecting an email platform directly to your marketing database, you can create content that is highly personalized. The result is emailed that are more likely to be opened and acted upon. Ask yourself, what are the questions buyers have when the first make contact with my company and answer those questions in an email.
It’s important to follow up with leads and customers while you are still fresh in their minds. Email automation makes it easier to send out email blasts, but using software that helps you send follow-up emails and create targeted lists makes staying in touch with potential customers easily. Recent data shows that 75% of all leads are dropped after one contact. If you're not following up with prospects your not closing sales.
Marketing analytics tools make it easy to calculate the return on investment of everything you do in your marketing universe. Every channel and every touch point with your prospects are boiled down to the most important details, and it all happens automatically. The best way to count your pennies is by counting your lead generation and conversion efforts.
Marketing analytics also helps you look at the behaviors of real people. Get to know them through using the data and you will be able to understand the people behind the numbers.