Skillings & Sons, Inc., Amherst, New Hampshire

Skillings & Sons, Inc. is a provider of well drilling, pump replacement, water treatment, and water testing services to commercial and residential customers across Massachusetts, New Hampshire, Rhode Island, Maine, and Vermont. Skillings & Sons works with homeowners, construction firms, architectural and engineering firms, academic and government agencies.

Means-of-Production was engaged as a full-service marketing firm for Skillings and Sons. We have built two websites, created print, direct mail, and radio advertising campaigns as well as email marketing automation using Hubspot. We used Eventbrite e-newsletters, and direct mail campaigns to promote and market geothermal educational events to homeowners. We also conducted lunch and learn sessions to Realtors that resulted in increased sales. Means-of-Production has also produced videos and written over four-hundred blog articles for Skillings & Sons increasing their website traffic from 120 unique visitors per month in 2012 to 52,345 in April of 2018.

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