Logo Design and Branding

Our Logo Design Philosophy

We kick off all logo designs with a discussion where we decide the values you want the logo to communicate, such as simple versus complex, masculine or feminine, bold or subtle. We then determine the style that fits your target audience and the image you want to project.  These styles include,

• Pictorial Mark Logos - Apple, Nike, Shell, Mercedes-Benz, Puma

• Character Marks - KFC, Michelin, Mr. Clean, MailChimp

• Wordmark Logos - FedEx, Coca-Cola, Disney, Subway, Kleenex

• Letter Marks - NASA, HBO, GE, IBM, VW, CNN, ABC, HP

• Abstract Logo Marks - Target, Sprint, AT&T, American Airlines, Chase

• Emblems - VW, Harley Davidson, NFL, UPS, Starbucks, Tag Huer, Mini

Color options and font style are decided upon before creating a creative brief.  The next step is to post the brief online and invite 50+ logo designers to submit designs.  We manage the design contest and provide feedback to each designer on every design submitted.  Our clients often have more than 100 logo designs to choose from. The result is a better logo representing your brand and speaking to your ideal client.

Why Use Crowdsourced Logo Designers?

Most marketing firms, small advertising agencies, and web design shops have a designer who creates their logos. For these firms, logos are often an add-on to a larger project. Employing a staff designer means keeping them busy, so they also design brochures, web pages, business cards, mobile apps, banner ads, book covers, trade show displays, and just about everything. They're often very good generalists, but they frequently gravitate towards a look and feel they like, not necessarily one that will attract your target market. The odds of an in-house designer's design predilection matching your compani’s aesthetic are slim. Our approach is different. We don't employ designers who create logos as a sideline. We source designers who specialize in logos and brand standards and have an aesthetic sensibility that matches yours.

Crowdsourced Logo Pricing

A logo is often created without adequate consideration of its importance. A well-designed logo attracts clients and makes your firm stand out to a potential buyer. A poorly designed logo can crash your marketing efforts before they've even begun.

Your logo embodies what your firm stands for and is a prospect’s first impression of your company.  It builds credibility and is a tool for being remembered. Poorly designed logos leave an impression of poor quality. Rightfully or not, this feeling becomes an assumption of how you conduct your business. It sets up suspicion of your firm before you've even had a chance to convey the benefits of your service. A logo is a foundation for the identity of your company. Don't give prospects a reason to choose your competition because of a bad logo and brand perception. Invest in a logo once and benefit from it for years to come.

A Crowdsourced Logo Design With Up To 80 Designs to Choose From Starts at $2,490.

Brand Positioning and Identity Design

A brand positioning statement is a research document compiled for your company. , the competition, consumer behavior, demographic trends, and economic categories. The outcome is a road map to success that includes a SWOT document, a defined audience persona, suggested key messaging, and a set of brand standards that can be applied to developing or changing an existing brand. The following is what is included,

• A SWOT (strengths, opportunities, weaknesses, and threats) report helps you understand your company's position in relation to the market and its competition.

• An audience persona document that ensures all marketing outreach is created for and appeals to your ideal customer.

• A brand standards document is a set of creative guidelines that ensures the visual identity in all marketing creative remains consistent.

• A set of key messaging and voice guidelines are included within this document.

These documents provide everyone involved in the company with a set of guidelines for keeping the visual identity and voice of the organization consistent with the abundance of marketing and advertising channels we have available today. The insight provided enables strategic marketing and advertising that is more effective because it connects with customers.

A Brand Positioning and Identity Package Starts at $3,190.

Need a Less Expensive Logo Design?

Budget-Friendly Logos - Built on Canva

Budget-friendly logos are completed in under four hours, and they include two design revisions and three half-hour design discussions. We create these using either Canva design tool.

This service is for those businesses that want a quick logo created for a website we are building. We will design eight logos using Canva templates using your current brand or various colors, fonts, and marks. Once you have reviewed the logos and chosen a design direction, the logo will be updated and provided in a horizontal, stacked, and square format. Additional revisions will be completed if required.

Here's what is included,

• An initial call to discuss your ideas and set a design direction

• Eight initial logo design concepts will be created in Canva or Squarespace

• A call to discuss the design you like and changes you would like made to your three favorites

• Six new designs (Two each of your choice of three) with changes based on your feedback

• A call will be held to discuss the final choice and any additional changes.

• A final design will be sent to you for approval.

• Once approved, you will receive a color, black and white, and knock-out versions of your logo.

• They will be provided in horizontal, vertical, and stacked versions.

• Each version of your logo will be sent as a transparent .png file, a .jpg, and a high-resolution .pdf. 

Logo Design Examples

The following are logos created for landscape architects, interior design firms, design-build contractors, general contractors, city construction projects and more.